Côte de veau Primavera pour Simon
Did spend and enjoy 25 year in the ad business as CEO of Y&R, Lowe, Bozell Europe, Grey. Took a sabbatical in 2005 , wrote awarded management book on innovation (Het Edisonteam & Innnover pour durer) and started Dialog Solutions a company delivering External End to End Engagement solutions. Solutions that help companies connect with open or private communities enriching every part of their value chain from R@D to Client Satisfaction Support. Dialog or death is my next book. It intends to show how social media can help companies avoiding fossilisation which happens now as most companies (More than 90%) are underperforming their markets. Social media can help restructuring and better meeting the reel wants and needs of the markets and boost the results of R&D, sales, Marketing, Advertising, Direct Marketing and client satisfaction.
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